Duane Reade Gets a Makeover

Iconic New York City drugstore Duane Reade got a face lift and it was worth every penny. In late 2009 more than 20 stores across the five boroughs got an upgrade. The aisles have been widened, the ceilings have been raised and everything looks brighter and fresher than ever before. The new look and aesthetic are reminiscent of a favored chain across the northern U.S. border.


LLadies will love the new LOOK Boutique, a one stop shop for all your beauty and skin needs; high-end perfumes are coming soon. Best of all you can pop into the Herald Square (35th Street and Broadway) location for a quick fix with a specialist at the Ramy brow bar.


With Duane Reade's face lift comes a new rewards card. Click the links below for clever ways to re-purpose your old card from ad agency DeVito/Verdi.

Credit Card iPhone Stand
NES Cartridge Saver; for the lo-tech lladies

Beside every good man there is a LLady; LLNY's Zlata Faerman helped lead the PR charge on the new face of Duane Reade.