
Recently, I spoke with what I'll call a "Spill Insider" about the creation of the program and how it's impacting the organization. Also, a few lucky spillers were able to get their hands on iPads to help them with day to day blogging; wherever and whenever.
How are your colleagues responding to your spills?
I have responses from pure laughter to some of them letting me know they feel the same way. For instance, I spilled about a popular reality show character and a recent natural phenomenon. A lot of my colleagues were fully engaged about the two topics. They commented and added relevant links.
How do you think this exchange of information will impact McCann Erickson?
I think it will encourage dialogue between colleagues across all departments not just creative which I believe was part of the goal.
Even creative organizations are seeing the value of employees that don't come equipped with an English or art degree. No doubt McCann is getting insight into whom they should be courting as clients and in turn; how their clients should interact with consumers. Faster and open is the way to go -- perhaps your company will follow suit before they get left in the dust.
We'd love to tell you more but it's a bit of a secret. And no, the "Spill Insider" is not a LLady.