Tuesday, November 2, 2010

The Hookup for Your Handbag

When Farvardin Fathi (Fafa)’s sister’s Birkin purse was stolen from the back of a chair she was sitting on, the ESMOD International in Paris & Parsons in NYC trained designer was faced with a challenge: how to keep handbags safe & clean.

After two years collaborating with San Francisco based engineering firm Think2Build, Fafa designed The Hookup. This heart shaped beauty, which comes in gold and silver, can hold up to 30 lbs (and we all carry a lot in our handbags). Plus, the cute heart shape doesn't look so bad on hanging your purse or you can keep it in its customized bag. This is a really good gift idea, take note!!


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