Tuesday, May 18, 2010

How to Dismantle An Atomic Bomb or Facebook's Instant Personalization

Who can forget Kip's ode to technology at the end of Napoleon Dynamite? It's true, we all love the benefits of technology; iPhones, crackberries, ultra-thin laptops and the power to connect your blog, Twitter and Facebook accounts with the click of a button. However, there are times when technology, or the people responsible for creating it and/or overseeing it go too far. A few weeks ago Facebook tried to slip one in; a tiny check box buried within your account's privacy setting was pre-checked to allow instant personalization.

What does instant personalization mean? It means your private information will be automatically filtered to select partners outside the realm of Facebook when you arrive on their site. The feature is supposed to create a more targeted and relevant experience but it crosses the line when it comes to over-sharing. Instant personalization has its merits and there are many users who welcome its inclusion on Facebook; however, it's the manner in which Facebook introduced the feature that caused an uproar.

Facebook isn't the only guilty party. A rather large internet company we know and love (rhymes with poodle) has amassed a wealth of our private information which is fed back to us in ads.

Lucky you, there are others who value your privacy. Click here to learn more about reclaiming what's rightfully yours.

1 comment:

jill said...

I just ran the scan and noticed I was sharing some of my information and I opted out of instant personalization...

Thanks! This was super helpful!