Tuesday, February 3, 2009

Kick Ass Street Style

The foundation of this high-end street wear label came from the basic idea from the label founder Leah. She felt that there were tons of great street brands for guys, but no version out there for females. It was the strong need of a street wear label designed for women and by women that pushed Leah in the direction of creating a successful street wear brand for the ladies.

Inspired by the streets of New York and its clubs, secret hangout spots and smoke-filled parties. No doubt it's all New York attitude, but in the two years since it was founded, the MOB label has found female fans all over the globe that can identify with its street smarts.

The face of MOB’s 2009 spring collection is the female rapper Kid Sister. It’s the perfect match and the two together represent style, girl power and attitude.

The 2009 spring collection consists of graphic tees, hoodies, cardigans and jackets – all feminine and fabulous.

The awesome photos for the '09 collection is taken by LL member Lynette Astaire.

Check it all out here

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