Tuesday, March 8, 2011

That's ALLEGRI: Serving Up Fashion and Food the Italian Way


Italian outerwear label ALLEGRI celebrated their 40th anniversary last month with a presentation during New York Fashion Week at Lincoln Center. The presentation was located in the Courtyard, with a partial covering from the elements constructed out of hanging, opened umbrellas. Past ALLEGRI creations for designers like Giorgio Armani and Martin Margiela were on display on a group of mannequins, arranged in the center of a platform. On that same platform, the Italian private label had live models walk around the mannequins, wearing the latest Fall/Winter 2011 collection from the Milano-based fashion house.


The ALLEGRI presentation also had some suttle homages to the motherland such as the night's soundtrack consisting only of Italo-disco, Italophones in the crowd conversing in their native tongue, and gourmet pasta dishes being served to attendees. And what goes best with pasta being served during a NYFW presentation? Some Kim Crawford wine of course! Thankfully there were a few bottles of the delicious New Zealand wine on hand at the presentation that many of the fashionably guests got to enjoy.



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