Thursday, January 27, 2011

Social Media Connects Continents

Social media freaks like me are gearing up for Social Media Week taking place this year from February 7 to 11. It's an annual international event full of seminars, workshops and networking events covering all facets of social media including consumer marketing, mobile technology and Facebook basics.

If you're not a techie, marketing maven, communications buff, or Twitter addict then this probably doesn't excite you much. However, one of the most incredible things about social media is its ability to connect people who live in other states, countries and continents...much like we do here at Ladies Lotto. To illustrate this point, Ngozi Odita, founder and owner of, is hosting a dope event during Social Media Week: "This Is Africa… How Music and Social Media Are Re-defining A Continent."

“This Is Africa… How Music and Social Media Are Re-defining A Continent” will look at how Africans are using social media to market their music and connect with the world. It will feature live performances and a multimedia presentation on how social media and music in Africa are helping to re-shape and re-define the continent. Social media has been a means for people to see Africa beyond the negative images seen in the media: war, sexual violence, AIDS, corruption and poverty. The artist community has been able to communicate with the world and challenge our perceptions via music and and culture.

We don't often think about how much of our lives and thought are shaped by our social media experiences whether it's news, music, commentary but it has become a way of life and an agenda setter. (Note how much of the news is from blogs and social networks these days.) This event highlights social media at its best...when it's community building.

Check out the event details below and register here:

This Is Africa…How Music and Social Media Are Re-defining A Continent
Monday, February 7
6:30-9:30 p.m.

  • Rwandan electro-pop singer, Iyadede
  • DJ FreizZe (Ahficionados), spinning African hip hop, afrobeat, hip life, kwaito and more

**Authentic African Cuisine Will Be Served Courtesy of **
**Complimentary beverages provided by Heineken **

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