Monday, November 1, 2010

NYC: Arche Pop Up Shop Launch Party / Nov 1st / 7-10 PM @ Rouge 58

Tonight from 7-10pm @ Rouge 58
555 Metropolitan Ave Brooklyn, New York
Music By DJ Lloydski (Da Hardy Boys)
Complimentary Drinks

On November 1st, Rouge 58 will present The Arche, a pop up boutique running for two weeks only, combining emerging talent and established designers in both fashion and jewelry. This inaugural installment will reflect the dark minimalism that has become an essential element of New York style. Playing on the industrial space of the gallery, clothes will be displayed suspended at different lengths from chains, whilst jewelry will be displayed hanging from a pillar in the middle of the store using satin ties and encased in a jewelry box.

The Arche is a collaboration between Nadja Nebas, owner of Rouge 58, and New York fashion photographer Chris Reed - the duo recognized what was lacking was an innovative platform to showcase brands respected by their community and recognized as influential in the underground scene. Adopting the word ‘arche’, referencing Greek philosophy that derives from the archaic period, it’s meaning lies in the root, the origin, the source. As a new pop up entity aimed to kickstart burgeoning young designers, the name was apt and held resonance.

Be there or be pyramid.

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