Monday, November 29, 2010

Journelle Brings the Sexy Back to SoHo, Intimately!

The lingerie specialists at Journelle celebrated the grand opening of their third retail shop, drawing a maximum capacity crowd of VIP's to the new SoHo location at 125 Mercer Street! Team Epiphany PR led the charge, as attendees were treated to elegant hors d'oeuvres and spirits served in flower-adorned glasses.

DJ Neil Armstrong kept the mood lively all evening, and people mingled happily as they weaved through the freshly-designed displays. At the storefront, a very confident model showed off some exclusive Journelle pieces. Needless to say, photographers swarmed to her!

Inspired by the word "journellement," French for "daily," Journelle is a lingerie store representing the modern woman. The new SoHo Store is a testament to founder Claire Chambers vision of providing "tastefully-curated" intimates to busy women. And the prices aren't bad either! From important pieces to wear under your work clothes to gracefully sexy sets to show off at home, Journelle has something every lady can love in her wardrobe!

For more information on Journelle and their latest arrivals, go to

- By: Dove

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