Far Foods is an alternative packaging concept for supermarket produce, highlighting the distances that some foods travel from and the resultant carbon dioxide released during the journey. The receipt features a boarding card style tear-off strip.
James Reynold's alternative packaging concept for supermarket produce is definitely a mind tickler. The London-based graphic designer, whose "Far Foods" idea was featured today on swissmiss, suggests grocers take the guesswork out of food-mile calculations with labels that place that information front and center.
Unfortunately this isn't real yet, but hopefully one day it will be.
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