Brita announces plan to recycle their filters... finally!

Brita is going to announce a recycling program for its water filter cartridges on Tuesday.

The brand manager from Brita contacted the Take Back The Filter campaign yesterday and told Treehugger.

Moving towards filtered water is a better solution than bottles for meeting the epicurean demands of the modern consumer. Once-a-month disposal of a filter cartridge beats hundreds of plastic bottles consuming petroleum resources and, for the most part, collecting agelessly in landfills after their brief useful life.

Details will not be revealed until Monday night, so stay tuned...