Wednesday, August 13, 2008

First Ikea takes over the world... now this!

Super Cool Campaign For Swedish Department Store, created by Hemmendorff same guy who made the Nike Air Max Burger Words from the Art Director :

In this campaign we needed to do two things:
1. Highlight the brands that would lure passing locals and tourists into the department store.
2. Show a LOT of the new seasons clothes, and the range of styles available in the different stores.
We also felt the need of saying it in a pretty aggresive, in-your-face tone. This, combined with the fact that this campaign would start at May 1st(international labour movement day, “celebrated” with political rallys in Sweden) resulted in the concept of a demonstration rally. A fashionable demonstration rally.