Tuesday, April 22, 2008
Aveda is Awesome
In honor of Earth Day...
Aveda is selling a limited edition Light the Way soy wax candle, made with certified organic Bulgarian lavender oil. It's only $10 and will help support Aveda’s donation of $700,000 to Global Greengrants Fund as part of its global efforts to help make clean water a human right and to support of grassroots clean water projects for those people most in need.
The candles also features environmentally responsible packaging: 95% post-consumer recycled (PCR) glass and the outer carton is printed with soy ink on 100% recycled sheets of carton stock previously used by Aveda to prepare its printing press.
Targeted projects that will benefit from Aveda:
• Brazil: the development of sustainable water systems, medicinal gardens, and the prevention of illegal fishing and logging on indigenous lands.
• Bulgaria: training and resources for local farmers in Bulgaria to convert to organic farming
• India: the building of sustainable water systems in nine villages, where local youth will be trained in the installation and maintenance of hand pump wells.
• South Africa: projects to help protect local communities from high levels of uranium discharged into their drinking water supply from a mine upstream.